[Video] What to say and do on your website to get leads (Ep1)
The one where I talk about crafting compelling website copy and experience that resonates with potential leads.
Uncover the keys to crafting compelling website copy that resonates with potential leads. Explore the balance of written content and impactful images to create an engaging user experience. Delve into the psychology behind building trust and confidence through testimonials and examples on your website.
Jump to section
Video Version
Timecodes
| Timecode | Description |
|---|---|
| 00:00 | Introduction and the Curse of Expertise |
| 02:20 | Understanding the stages of leads: Top of Funnel (TOFU) and Bottom of Funnel (BOFU) |
| 04:15 | The eagerness to help and understanding the buyer's readiness |
| 06:32 | Content creation for your website: text, images, and videos |
| 08:12 | Using lead magnets to capture leads |
| 10:42 | Episode wrap up: focus on problem-solving and trust-building |
Questions for you to consider
- How can we shift our mindset from focusing on our expertise to focusing on solving the problems of our website visitors?
- What are the key elements that should be highlighted on a website to build trust with potential leads?
- How can we effectively differentiate between visitors who are in the early stages of discovery and those who are ready to buy?
- What impact does eagerness to sell have on potential leads, and how can we balance it effectively on a website?
- In what ways can we slow down the lead generation process and understand where potential leads are in the buying cycle?
- What is the significance of structuring website copy to focus more on the visitor and their needs rather than on the expertise of the business?
- How can businesses make the most of their first website, especially when it comes to content and visual elements?
- What role do lead magnets play in capturing and nurturing leads, particularly those in the discovery stage?
- How can businesses use resources like reading materials and videos to understand visitor and buyer psychology for their website?
- What are the fundamental aspects that can turn a website into a lead-generating machine, and how can businesses ensure they are addressing these effectively?
Take aways to action
- Focus on solving the visitor's problem: Visitors to your website are primarily looking for solutions to their problems. Position your website content to showcase how you can solve their problems and build trust in your ability to do so.
- Understand the visitor's buying stage: Recognise whether visitors are in the "top of funnel" discovery stage or the "bottom of funnel" ready-to-buy stage. Tailor your approach to guide them through their buying cycle, regardless of their readiness to make a purchase.
- Create valuable lead magnets: Offer downloadable guides, checklists, email series, or other valuable resources to capture leads from visitors, especially those in the discovery stage. Providing valuable content can encourage visitors to leave their details and engage with your business further.
Books and resources mentioned
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About
Gareth Everson
Gareth's the founder of this community, Soloprenyear, Lemonade Plan (a small business marketing software) and Clients for Life (a business that provides software and training / mentoring for marketing agencies). He's a business systemiser who helps small business owners who aren't always natural "software people" to systemise their processes, understand marketing technology, improve client experiences, launch new services, get paid their true worth, and increase the value of their business. Gareth's businesses are self-funded and serve other small businesses. You can connect with Gareth here.
