[Video] Using social media to generate leads (Ep5)
What social media channels should you devote time to and what posting strategy should you use to have the best chance of generating leads?
Social media has become an integral component in generating interest for businesses beyond their websites. Gareth explores the dilemma faced by businesses in deciding where to post and how much time should be dedicated to social media. The episode provides invaluable advice on choosing the right platforms based on the target audience, the significance of posting less frequently but with more thoughtful content, and the organic approach to engagement rather than broadcasting.
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Video version
Timecodes
| Timecode | Description |
|---|---|
| 00:03 | Introduction and setting the topic for the episode |
| 01:51 | The range and overwhelm of social media platforms and the challenge of managing time effectively |
| 04:32 | Identifying the most suitable social media platforms for different audiences |
| 09:04 | The importance of posting less frequently but with more meaningful content |
| 14:21 | Using services like Linktree or Lemonade Plan for single page ‘link sites’ to maintain a consistent brand presence across social media platforms |
| 17:38 | Wrap up |
Questions for you to consider
- What parts of social media are a time suck for your business, and which are a valuable investment of time?
- How will you determine which social media platforms are most suitable for reaching your target audience?
- How do you currently engage with your audience on social media, and do you feel it's effective?
- How frequently do you post? Could you higher quality, more thoughtful and meaningful content less frequently but get better engagement from it?
- How do you balance promoting content on social media while still driving traffic to your website?
- Do you ensure your brand identity remains consistent across different online channels?
- On the topic of nurturing rather than pitching on social media, how do you approach content creation and engagement to nurture relationships with your audience?
- Using links in your posts can damage your reach. How do you strategically incorporate links in your social media content to maximise engagement?
- How do you currently position yourself as an authority and thought leader in your industry on social media?
Take aways to action
- Focus on a few key social media platforms where your target audience is most active. Invest time in posting and engaging thoughtfully on these platforms rather than trying to cover all bases.
- Provide meaningful and insightful content on your preferred social media platforms rather than posting frequently. Encourage engagement and discussion by sharing valuable insights that provoke ideas and discussion.
- Maintain a consistent brand image across all social media profiles by using your brand's colours, imagery, and fonts. Additionally, leverage social media to eventually bring people back to your website, where you can capture leads and provide a more complete view of your business.
Books and resources mentioned
You can download our very simple top-of-funnel lead magnet here: "10 Simple Ways To Systemise Your Business To Get More Out Of Every Day" that leads into a 10-emails in 90-days 'education' follow-up email sequence.
You can follow or connect with Nigel Cliffe, the LinkedIn Trainer, here.
About
Gareth Everson
Gareth's the founder of this community, Soloprenyear, Lemonade Plan (a small business marketing software) and Clients for Life (a business that provides software and training / mentoring for marketing agencies). He's a business systemiser who helps small business owners who aren't always natural "software people" to systemise their processes, understand marketing technology, improve client experiences, launch new services, get paid their true worth, and increase the value of their business. Gareth's businesses are self-funded and serve other small businesses. You can connect with Gareth here.
