[Video] Understanding your clients' problems for better conversions (Ep2)
On avoiding industry jargon, understanding your audience's language, and educating and building trust
Uncover practical techniques for understanding and addressing client problems that resonate with your target audience. Discover ways to attract and engage potential clients by speaking their language on your website. Learn how to strategically guide potential clients through an education process to offer valuable solutions.
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Video Version
Timecodes
| Timecode | Description |
|---|---|
| 00:00 | Intro and introduction to the importance of understanding client problems |
| 01:05 | Gareth's personal experience in digital marketing and the pitfalls of industry jargon |
| 02:18 | The significance of focusing on the problems of prospects |
| 03:41 | The challenge of meeting clients where they are in their understanding |
| 04:53 | Importance of using the language that prospects understand |
| 06:33 | Utilising educational content and simplifying language on websites |
| 09:08 | Finding and engaging with potential clients outside of your website |
| 10:06 | Utilising online forums and tools to understand client problems |
| 12:36 | Collecting better quality leads by asking specific questions |
Questions for you to consider
- How important is it for businesses to understand the specific problems their clients face?
- What are the potential consequences of using industry terminology and jargon when communicating with clients?
- How can businesses ensure that their website language is simple and relatable for their target audience?
- Why is it important for businesses to speak to their clients and note down the specific language they use to describe their problems?
- How can businesses build trust with their potential clients by using the language and terminology that resonates with them?
- What is the significance of capturing specific information from potential leads through web forms, beyond just their name and email address?
- In what ways can businesses find people who are experiencing the problems their service solves, both online and locally?
- How can businesses use online content to address the specific questions and challenges that their target audience has?
- What role does education play in the process of nurturing leads and converting them into clients?
- How can businesses assess if they might be targeting people at the wrong stages of the marketing funnel?
Take aways to action
- Use language that your target audience uses to describe their problems and mirror this language on your website to build trust.
- Gather specific information from your leads through web forms that relates to their specific problem, to build trust and get better quality insights.
- Understand the different stages of the marketing funnel (top, middle, bottom) and assess if you are targeting people at the wrong stages.
About
Gareth Everson
Gareth's the founder of this community, Soloprenyear, Lemonade Plan (a small business marketing software) and Clients for Life (a business that provides software and training / mentoring for marketing agencies). He's a business systemiser who helps small business owners who aren't always natural "software people" to systemise their processes, understand marketing technology, improve client experiences, launch new services, get paid their true worth, and increase the value of their business. Gareth's businesses are self-funded and serve other small businesses. You can connect with Gareth here.
