[Video] Lead magnets demystified: what works best for funnels (Ep4)
Delving into the world of lead magnets and the best strategies to capture leads at different stages of the marketing funnel
Discover the key to creating impactful lead magnets that resonate with potential clients at different stages of the marketing funnel. Uncover how simple, strategic lead magnets can efficiently guide prospects through their buying decision cycle. Gain insights into creating valuable content that nurtures leads and facilitates conversions.
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Video Version
Timecodes
| Timecode | Description |
|---|---|
| 00:00 | Understanding your prospect's problems and conveying solutions in relatable content |
| 05:24 | Lead magnets don't need to go the whole customer journey, just as far as the next action |
| 09:14 | How some physios create content for long-term leads |
| 11:44 | Discuss pricing, problem-solving, and comparison in your MOFU content |
| 14:11 | Summarising various comparison review sources so your audience doesn't have to (MOFU) |
| 18:38 | Summarising various reviews for audience comparison |
| 20:40 | Focus on creating quality resources to attract leads |
Questions for you to consider
- How important is it to understand the problems and symptoms that your potential clients have before they discover you?
- What are the key factors to consider when creating lead magnets for the different stages of the marketing funnel?
- Why don't lead magnets have to be elaborate or overproduced?
- Can you provide examples of effective lead magnets for the top, middle, and bottom of the marketing funnel, as discussed in the episode?
- How do physiotherapists effectively use lead magnets to attract potential clients with back pain, and what are the potential benefits of this approach?
- What are the different types of content suggested by Marcus Sheridan's "They Ask, You Answer" to address the middle of the marketing funnel?
- What kind of content and calls to action are appropriate for the bottom of the marketing funnel? Why?
- What is the importance of providing value and building trust through lead magnets, and how can this impact the likelihood of a potential client making a purchase?
- In what ways can having a strong lead magnet at each stage of the marketing funnel positively impact a business?
- What do you think might be the potential challenges and benefits of creating lead magnets tailored to the different stages of the marketing funnel, based on the insights from this episode?
Take aways to action
- Create focused lead magnets for each stage of the marketing funnel—top of funnel, middle of funnel, and bottom of funnel. These should provide valuable content that addresses the specific needs and challenges of potential clients at each stage, helping them take a few steps forward in solving their problems.
- Keep the lead magnets simple and easy to consume. They don't have to be elaborate. For example, a checklist or a short video that provides immediate value and builds trust in your expertise can be highly effective.
- Don't overthink it. Focus on creating one high-quality (or low quality to get started!) resource for each stage of the funnel before considering additional lead magnets. It's crucial not to miss out on potential leads by failing to provide valuable content at each stage.
Books and resources mentioned
You can download our very simple top-of-funnel lead magnet here: "10 Simple Ways To Systemise Your Business To Get More Out Of Every Day" that leads into a 10-emails in 90-days 'education' follow-up email sequence.
When you buy books through links on this website you support local independent bookshops via Bookshops.org:
About
Gareth Everson
Gareth's the founder of this community, Soloprenyear, Lemonade Plan (a small business marketing software) and Clients for Life (a business that provides software and training / mentoring for marketing agencies). He's a business systemiser who helps small business owners who aren't always natural "software people" to systemise their processes, understand marketing technology, improve client experiences, launch new services, get paid their true worth, and increase the value of their business. Gareth's businesses are self-funded and serve other small businesses. You can connect with Gareth here.
