[Video] How to generate leads from low-cost offline sources (Ep6)
Cost-effective strategies to expand your business's reach and generate offline leads
Looking at the world of offline lead generation. Networking, direct mail and leaving flyers all offer untapped potential for you. Discover innovative approaches like personalised business cards and digital link pages to elevate your offline marketing game. Uncover cost-effective strategies to expand your business's reach and capture valuable leads.
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Video Version
Timecodes
| Timecode | Description |
|---|---|
| 00:18 | Introduction to the episode and the concept of offline lead generation |
| 01:38 | The art of local networking and making your business memorable at networking events |
| 02:28 | Tips for optimising business cards to emphasise the problems you solve and include a QR code for lead generation |
| 06:34 | Exploring the concept of link pages and their significance in bridging offline and online worlds |
| 08:42 | The two and three method for targeting similar clients through leaflet drops in neighbourhoods |
| 10:18 | Leveraging client referrals by leaving business cards or leaflets with satisfied customers |
| 12:36 | The potential of direct mail marketing and its effectiveness in building rapport with potential clients |
| 16:01 | Addressing misconceptions about the scale and cost of direct mail campaigns |
| 19:00 | Conclusion and a reminder to take action on the insights shared |
Questions for you to consider
- What are some low-cost methods discussed in this episode for generating leads offline, and how do they compare to online lead generation strategies?
- How can business owners make their business cards more memorable and impactful in networking situations?
- In what ways can technology, such as QR codes, be utilised on offline marketing materials to drive online engagement and lead generation?
- What is the "two and three method" mentioned in the episode, and how can it be implemented effectively for local lead generation?
- How can you use direct mail as an effective offline lead generation strategy, and what are the advantages of this approach?
- What are the benefits and potential drawbacks of using direct mail as a lead generation method?
- How can you approach the task of targeting specific audiences with direct mail campaigns, and what are the cost implications for this approach?
- In what ways can you integrate offline lead generation tactics with a broader marketing and sales strategy for a solo-entrepreneur or small business?
- Which offline lead generation method resonated with you the most, and how would you apply it in your own business or professional context?
Take aways to action
- Enhance your business cards: When designing your business cards, include a picture of yourself, list the problems you solve for your clients, and add a QR code that directs to a landing page offering valuable content related to the problems you solve.
- Utilise the "Two and Three" method: After completing a job for a homeowner client, distribute leaflets to the two neighbours and three houses opposite, accompanied by a reference to the help provided to their neighbour. This method can create a local network of potential clients and spark word-of-mouth referrals. It also works for clients on business parks.
- Embrace direct mail marketing: Use direct mail to send informative and insightful communications to your target audience. Incorporate platforms like Stamp to automate the process, enabling precise targeting and building rapport over multiple mailings for a more cost-effective lead generation approach.
Books and resources mentioned
- Send letters, postcards and folded A3 letters using Stannp direct mail.
- Linktree single-page bio links pages, and our software that includes these single-page site formats.
- You can download our very simple top-of-funnel lead magnet here: "10 Simple Ways To Systemise Your Business To Get More Out Of Every Day" that leads into a 10-emails in 90-days 'education' follow-up email sequence.
About
Gareth Everson
Gareth's the founder of this community, Soloprenyear, Lemonade Plan (a small business marketing software) and Clients for Life (a business that provides software and training / mentoring for marketing agencies). He's a business systemiser who helps small business owners who aren't always natural "software people" to systemise their processes, understand marketing technology, improve client experiences, launch new services, get paid their true worth, and increase the value of their business. Gareth's businesses are self-funded and serve other small businesses. You can connect with Gareth here.
